![]() ![]() And over the past decade, these improvements have turned it into "the dominant global U.S. Find the latest Domino's Pizza Group plc (DOM.L) stock quote, history, news and other vital information to help you with your stock trading and investing. The company also doubled down on analytics and increased the efficiency of its pizza delivery routes, which allowed franchisees to maximize revenue for their stores, Gordon says. That gave them the internal cash flow to build more stores on their own without having to go to the bank." "Franchisee cash flow improved from $49,000 per store in 2008 to $158,000 in 2020. "As the transactions became more and more digital, the average ticket became higher," he says. It built out its website and app, and encouraged customers to stop placing orders over the phone and instead do it through the company's online platforms, which Gordon says allowed stores to run more efficiently. "They developed a knack for very good marketing that they were able to fine tune over a period of time."ĭomino's also led the way, along with Starbucks and Panera, in digitizing its operation. "They actually celebrated it, they made fun of themselves on TV," Gordon says. The pizza chain was open in its marketing about the failures of its old product and emphasized how much of an improvement its new recipes were. The company brought in new CEO Patrick Doyle who set about to turn the company around. ![]() In early 2009, Domino's shares were trading under $10 and the company had seen years of weak sales. In contrast, a $1,000 investment in the S&P 500 index would have seen a 343% return over the same time period and would be worth about $4,340.ĭomino's transformation can't be pinned on a single factor, but instead on a savvy rebrand that saw the company improve every aspect of its business, says analyst John Gordon of Pacific Management Consulting Group, who has 45 years of experience in the restaurant industry. 14, 2011 at a share price of $28.32, the market value of your shares would be $19,980 today, according to CNBC calculations. If you had invested $1,000 in Domino's on Oct. And despite posting its first drop in same-store sales in more than a decade this week, the chain's long-time shareholders still have come up out on top. ![]()
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